TRAVEL GUIDE

TRAVEL GUIDE

TRAVEL GUIDE

Seoul is a city of reinvention, where centuries-old palaces and hanok villages sit beside glass towers, Michelin-starred restaurants, and the headquarters of K-pop and K-beauty. It’s fast-paced work culture spills over into the evening as colleagues share meals together in casual restaurants late into the night — a cornerstone of Korea's hoesik culture — before capping it all off with a turn at the mic in a neon-filled noraebang.

Where to stay

seafront classics and polished stays

For a first trip or the safest luxury booking, go with Four Seasons Hotel Seoul. It has the best balance of location, polish, dining, and ease. For the most iconic old-guard Seoul stay, choose The Shilla Seoul. For skyline drama and a high-above-the-city feel, book SIGNIEL SEOUL. For design-led boutique luxury, start with L'Escape Hotel.

What to do

Seoul